Burmester with Mercedes-Benz at the IAA: The 67th International Automobile Exhibition (IAA) from 14th to 24th September has been completely characterised by digitisation. But for 2017, Mercedes-Benz placed its focus in the festival hall more than ever before on the topic of sound. Following the new S-Class and both the coupé and cabriolet versions of the E-Class making their debuts this year with two optional Burmester sound systems, the hi-fi manufacturer offered an insight into the secrets of what is now 40 years of success.
With a presence within Mercedes-Benz’s own trade fair appearance, Burmester showed the path that has to underpin the perfect audio experience from source to recording to playback in a Mercedes-Benz. Only those who understand how to adequately deal with all the involved "feel-good sound” factors are able to prepare extraordinary moments of audio for their in-car listeners. With this joint
appearance, Mercedes is emphasizing the high value the company places on the musical accompaniment when driving in its cars.